Thursday, October 3, 2019

Initial Assessment Task- Evaluation

Our introductory tasks were to create a short promotional film and poster to promote Bede College. When starting the tasks, we decided to work in groups of around 4 which allowed us to communicate with new people and be challenged at the same time. I worked in a group with Annalise, Ben and Hollie and we collectively agreed on two people working on editing the final product of the video and two people work on creating the poster however all of the group was involved within creating the video as we featured in it. We delegated the roles based on how confident and comfortable people felt around using iMovie and Premier Pro. We came to the conclusion that Ben and Hollie were most confident using iMovie in comparison to myself and Annalise. When we started to film, we shot different clips of us walking around college to show the different facilities and locations that students have access too. In the film we included clips showing the front entrance, the yard, Starbucks, VPA building and the filming studio with editing and filming equipment. When filming we did not encounter any issues other than trying to edit the clips as we had a problem transporting them onto the computer into iMovie, however we combat them by restarting iTunes and started again with a bit of help from our teacher. In addition to this, we had to restart the poster as I saved it onto the Mac instead of my student account so the poster was only available on the starting Mac which was in a different classroom. We completed pre-production planning by thinking who would be our main demographic and how would it appeal to them. This helped us edit the film and poster as we knew that we needed to include features that would keep the audience and attract people’s attention by making it eye-catching and not overcrowded with things which could uninterest people.

When filming the promotional video, we used Hollies iPhone as we decided that it would be the easier option to use rather than a camera as it was straight-forward to use, quicker to film with  and easier to transport the clips onto the computer with through iTunes instead of using an SD card as we were able to select the clips we wanted to use. Some key-micro features we decided to use was shooting low, close ups, point of view and over the shoulder angles whilst panning the camera in some of the clips to show the full location rather than just a small part of it. As our mise-en-scene we decided to use the computers to show Ben enrolling into college and the studio to show the different camera and editing equipment that students are able to use in their work. We decided to do these things so it created a connection with the audience as the experience of them enrolling and feeling apart of the college has been created. In our film we used ‘Another One Bites the Dust’ by Queen as our sound as it is a catchy song which everyone is aware of and it will be able to attract further mainstream audiences. After we had completed filming, we edited the clips and poster on the Macs. We found the Macs easy to use as we already had some knowledge around them and used them before. The only technical challenge we had encountered was transporting the clips over to iMovie however we overcome the problem quickly and restarted iTunes. 

On photoshop, we utilised key tools such as copy and paste, resizing images, text and the magic wand tool to create our poster. On iMovie Ben and Hollie utilised key tools such as transporting clips, cutting the clips, moving the clips to where they needed to be and sound. When editing our video, we had a technical issue with the sound as it was a song which was able to be copy righted however we overcome this problem by finding a version that was not copy righted and we were able to use without our video being removed from Youtube and Blogger. We ensured that our full group was able to contribute effectively to editing the final product by sharing the editing of the products out and helping each other when we needed it, as well as giving each other feedback on what we thought of the products and how they could be improved further after sharing our initial ideas on what we could do. 

Overall I have developed skills in Photoshop by using the different tools as I was unaware of them before and was not sure of how to use them. After using them, I now know what to do and it has built my confidence with using Photoshop. This will help me move forward on the course as I will be using this application to create my magazine cover and bits of work in the class to develop my magazine ideas and research. If I could undertake the activity again, I would include a voice over on our video to talk about the different facilities around the campus, add sound which is a lot more calmer than our current sound and show more locations around the college, for example; the Den, Goals and the Refectoraries. I would do this as it promotes the college better by showing a wider range and making the video more compact with the different locations.  

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